Ridiculously Simple Newsletter

I'm consistently getting replies from a significant number of subscribers commenting on my articles, but the biggest WOW has to be from when I attended the annual meeting of International Trademark Association earlier this year, an event that hosted 10,000+ lawyers from around the globe, many of whom receive my newsletter.

The number of people who came up to me and commented on some personal events in my life was just amazing.

Nobody came to comment about my posts in the field of trademarking (they are lawyers themselves), but everyone wanted to comment about my kids and my drumming.

This personal approach keeps them engaged and the relationship going. Whenever they are ready to proceed with trademarking in Canada or the U.S., I know I will be at the top of their minds.

My HippoContact Newsletter has allowed my audience to get to know me and like me personally.

This is significantly different than when I was generating business with Facebook and Google ads.

Facebook and Google customers treated me like a commodity: They wanted it cheap and fast.

Newsletter clients treated me as a friend.

Every newsletter client conversation starts with a 3 to 4 minute discussion about my family and what we have been up too, mainly due to the content of my newsletter.

The conversation then moves into what they want to clean and I end up winning the contract 100% of the time.

Long run, building a business with people that know you, like you and trust you is the only way to go.

When I went from underwriting mortgages to becoming an independent mortgage broker in 2012, my biggest problem was everyone that I knew had no clue I was in mortgages.

I started to solve this problem by sending out my first newsletter in June 2012.

In early 2013, I started to close mortgage business from the newsletter.

By 2014, I began seeing a significant portion of business originating from my newsletter.

From 2015 onwards, my newsletter now generates 85% of my mortgage business.

Without a doubt, my HippoContact Newsletter is the most dominant and effective form of marketing I do in my business.