Marketing to Millennial Homeowners

In the past, homeowners would heed more traditional forms of marketing. But millennials like to “be in charge” of the buying process by doing their research online first.

Millennials are loosely defined as the generation born in the early 1980s and the twenty years following. For our purposes, we could define this generation as the Twenty-First Century Homeowner. These are the people to whom contractors are selling their services both now and in the future.

These are the families buying new homes; these are the young people remodelling apartments. For the next few decades, contractors will be marketing to this generation.

What, then, is the best way to reach them? What do we need to know about this group of people that make up the largest living population in the United States?

Here are five descriptions of a millennial homeowner in the 21st century. This is not an exclusive or exhaustive list, but it should be helpful in knowing how to take the first step in getting client leads from a millennial audience.

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