Turns out a lot. A contact list worth of 5 years or 10 years of people that you know is worth a fortune.Significantly more valuable then you trying to find your next deal or client.Let me prove it:My personal contact list for my mortgage business has around 350 people that open up my newsletter regularly. The average person in this list will deal with their mortgage once every 3.5 years or 42 months. This means, every month: 350 people / 42 months = 8 People a month are dealing with their mortgage.8 is a huge number. At $3000 per client, that's $24,000 worth of mortgage business closing this month regardless if I do it or not. At newsletter #32, I suspect I'm getting around 40% of this business by default. Month in and month out. That's around $10k/month. This does not include referrals from staying in touch with 350 people. This should add another $5k/month. On average each newsletter I sent out is now producing 15k worth of revenue by default.
