What's the Number 1 Goal Of A Newsletter

Answer: Keyword Mind Control

As a mortgage broker... When my audience thinks of the term Mortgage, the next thought I want is "Robert Klein".

Keyword: Mortgage
Next Thought: Robert Klein

I don't want them thinking of other mortgage brokers, the banks, googling best rates, asking a friend for a referral,  I don't want any of that.

All I want is  "Robert Klein" bouncing around in their brain and if they have any questions for them to contact me.

How has this method worked out so far? 

Let's say I have not looked for a client since 2013.  Every piece of business I've had, either contacted me through my newsletter or it was a referral from someone who reads my newsletter. 

Unreal. 

Question: When your audience thinks of the industry you are in, is your name the next thought they have?

If the answer is no, then there is an untapped gold mine sitting there for you :)