Happy First Birthday to Baby Rob!
  
On April 24th, baby Rob turned 1!
This means we made it through the first year.
I'm so proud of Dandan for doing the impossibly challenging job of being a mom.
It's only when you experience it, you have a new level of appreciation for all mom's out there :).
Family Outing at Spaghetti Factory
In my late 20's and early 30's I really did not care for the Spagetti Factory. Well times have changed. I'm now excited to go to the Spagetti Factory!
What changed?
Of course, it's having a 1 year old who likes to run around and yell from time to time!
Finding baby friendly places has become important and we appreciate restuarants who cater to this scenerio.
Above is a picture of my family on Mothers Day!
Happy Mothers day to Dandan and my mom!
What's the Number 1 Goal Of A Newsletter
Answer: Keyword Mind Control
As a mortgage broker... When my audience thinks of the term Mortgage, the next thought I want is "Robert Klein".
Keyword: Mortgage
Next Thought: Robert Klein
I don't want them thinking of other mortgage brokers, the banks, googling best rates, asking a friend for a referral, I don't want any of that.
All I want is "Robert Klein" bouncing around in their brain and if they have any questions for them to contact me.
How has this method worked out so far?
Let's say I have not looked for a client since 2013. Every piece of business I've had, either contacted me through my newsletter or it was a referral from someone who reads my newsletter.
Unreal.
Question: When your audience thinks of the industry you are in, is your name the next thought they have?
If the answer is no, then there is an untapped gold mine sitting there for you :)
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