Get Access To Full Hippo Video Series
  
Video #1 - $17k/month from 400 opens
Video #2 - Creating my 47th Newsletter from scratch
Video #3 - Newsletters vs Time
Video #4 - Getting Started
Each video is broken up further into specific segments.
If you have never sent a newsletter before, then all 4 videos will do.
Get Access to Videos 1 to 4
If you are already sending out newsletters, then video #3 - Newsletters vs Time will be of most interest to you.
Video 3 - Newsletters vs Time
Follow Up With Potential Clients Strategy
Before 2012, I use to follow up with potential clients by phone and email. If they did not respond, I would eventually stop following up as I felt they didn't have a need for my service.
Today, my strategy has changed drastically. Here are my steps:
1. I send them my newsletter.
2. I make sure they are reading my newsletter (tracking)
3. I will wait a couple of months
4. Aslong as they are reading my newsletter, I will send them a follow up email with where they are at.
5. They will respond back 80% of the time
6. I will follow up again every 3 to 4 months by email aslong as they are reading my newsletter.
7. I will eventually get an email back saying they are ready to go forward.
What percentage of the time does this work?
80% to 90% ish
What's the newsletter doing?
1. It's allowing me to be on their time frame versus them being on my time frame.
2. Newsletter is maintaining and building the personal relationship
Any examples?
40% of my business is closed after 1 year from initial contact. If it wasn't for the newsletter, they would of forgotten about me and went to another mortgage broker.
Ridiculously Clickable Content Examples Per Industry
Realtors
Mortgage Brokers
Financial Planners
Real Estate Investors
Foreclosure List
Top Investment Property List
Property Analyzer List
Multi Unit Property List
Lawyers
Trademark Frequently Asked Questions
Trademark Screw Ups of the Month
Business Coaches
Chamber of Commerce Events
Business Resources List
These lists will expand as we enter different markets.
The purpose of clickable content is not for the person to purchase what is in the clickable content.
The purpose is to take your newsletter from a visual experience to a physical experience.
This allows us to get into the minds of our audience quicker.
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