HippoContact.com Staying In Touch With Your Clients Newsletter Edition #5 - July 2016

Robert Klein - Co Founder HippoContact + Mortgage Broker

robert@hippocontact.com
7788966732
http://www.hippocontact.com/

Robert - Facebook Robert - Twitter

Notice how the right row of this newsletter is all personal articles. Why?

 

THE ANSWER: PRODUCT/SERVICE SALES CYCLE

For example, in the mortgage industry, the average person deals with their mortgage every 42 months or 3.5 years.  

They only care about their mortgage 2 to 3 months before it comes due. 

The other 39 to 40 months they are not that interested.  

This is why it's important to change the conversation from the product/service you provide to the person who is providing the product/service.

Can this be true?

Well, 80% to 90% of all my phone conversations in my mortgage business start with "How is the baby".  



Want To Know Why I Stopped Looking For New Clients

 

I did a 4 part video series recently discussing what I've learnt over the last 4 years from doing a newsletter.  

In video 3, I discuss what my business looked like in:

2000 to 2012 - Dead Zone - Not staying in touch with anyone

2012 to 2014 - Growth Zone - Started to stay in touch with everyone

2014 to 2016 - Hippo Zone - The reason why I no longer had to look for clients.

The ending of the video always amazes me as I was finally able to get out of the rat race for finding clients.  

Video #3 - Stopped Looking for New Clients



5 Year Referral From Newsletter

 

If you would like to see the data between hippocontact and gmail on a client conversion that took 5 years, click below.

5 Year Video Client Close



Royal Welcoming Home!

 

A couple of weeks ago, I had to spend an entire day in Vancouver.  

When I arrived home and I get out of the car, all of a sudden I hear someone hitting a window and screaming.  

I look up and what do I see. 

Baby Rob super excited to see me!



Walking Machine

 

Baby Rob is now walking with us and running off in any direction.  

It's really cool to see the development of him.  Almost every couple of days there are new milestones. 

As an example, yesterday Dandan was putting baby Rob to sleep and told him to go and get woof woof (fluffy dog toy) and he went and got it!



Renovating A Property Before We Purchase

 

Most people purchase a property, then renovate it.  

For myself and my sister Krista, we ended up renovating the property first, then we purchased it.

Why?

The property was trashed with no kitchen and no bathroom.  This makes financing very difficult on the A side. 

To bypass this, we put in the contract we can do renovations before we owned it. 

This takes care of the property for financing + gets us a higher appraised value.  



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