Marketing to Millennial Homeowners
  
In the past, homeowners would heed more traditional forms of marketing. But millennials like to “be in charge” of the buying process by doing their research online first.
Millennials are loosely defined as the generation born in the early 1980s and the twenty years following. For our purposes, we could define this generation as the Twenty-First Century Homeowner. These are the people to whom contractors are selling their services both now and in the future.
These are the families buying new homes; these are the young people remodelling apartments. For the next few decades, contractors will be marketing to this generation.
What, then, is the best way to reach them? What do we need to know about this group of people that make up the largest living population in the United States?
Here are five descriptions of a millennial homeowner in the 21st century. This is not an exclusive or exhaustive list, but it should be helpful in knowing how to take the first step in getting client leads from a millennial audience.
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It's official: $7-billion transit expansion plan for Surrey & Vancouver & others
Congratulations if you already own a home that's walking distance to any of the current & proposed LRT/Skytrain stations. If you are yet to decide where to purchase your property, and you are looking for about a 20-25% future lift on your property value more than the average, then now will be a great time to investigate the livable pockets around the proposed stations. The general consensus is that demand is higher for properties within an 800m radius of a station.
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10 She Sheds That Put Man Caves to Shame
Part inspiration, part instruction, a new book on "she sheds" illustrates how the common shed can be transformed into a sanctuary of peace and personal style.
As tiny homes and small spaces continue to grow in popularity, new concepts for outbuildings like guesthouses, greenhouses, and garden sheds have also arisen. Among them is the "she shed," in many ways the female version of a "man cave."
As a space designed by women, for women, she shed provides solitude, peace, and privacy within a separate, modestly sized outbuilding. She Sheds: A Room Of Your Own by Erika Kotite (Quarto, $17) provides inspirational examples of she sheds as well as a guide to building your own she shed, starting with the selection of a style or type, all the way through DIY options, including kit solutions. Want to know more? Read on for some prime examples from Kotite's book.
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