Everything You've Ever Heard About Generating Leads For Your Business Is WRONG!
  
There are two things EVERY business owner wants. First, they want to generate more leads, attract more clients and make more money so they can eliminate any current financial distress they find themselves in. Second, they want to reach $1 million in annual revenue so they can begin to live the life they have always dreamed of having and so richly deserve.
The Marketing Inner Circle was specifically created to provide all small business owners with the tools, resources and support they need to accomplish both of these goals.
How? First, we help you target your ideal client, understand exactly what they want when they make their decision to buy, and create compelling marketing messages that enable you to out-market and out-sell your competition.
We even provide you with "done-for-you" marketing and advertising examples that are proven and tested to get real-world results. Once we help you to establish a successful and lucrative sales process, we then help you document this process and license it worldwide to others in your market.
When you begin to "franchise" your business in this manner, you not only build a multimillion dollar business but you now begin to work fewer hours while making more money.
Want proof?
Then put us to the test. Watch our business-altering video titled The 3 Biggest Lead Generation Mistakes Small Businesses Make... And How To Overcome Them All.
We'll reveal the strategies you can immediately deploy that will enable you to out-think, out-market and out-sell your competition.
Available for Free Here: www.MarketingInnerCircleCoaching.com
Are Mortgage Rates Really Going Up?
With all the economic uncertainty caused by a global pandemic, unprecedented unemployment levels, and government stimulus, mortgage rates have been on a steady decline for almost a year. In fact, we’ve hit some historic lows along the way.
Now, despite the Bank of Canada committing to keeping interest rates low into 2023, if you’ve been listening to the media in the last couple of weeks, you may have heard that interest rates are currently on the rise. But if the government is working to keep rates low, it doesn’t make sense for them to be going up? Well, the key here is to compare apples to apples.
The Bank of Canada controls the overnight rate target, impacting the prime rate, which impacts variable-rate mortgages. In contrast, fixed-rate mortgages get their cue from the bond market.
So while variable rates haven’t moved, the bond market has seen a lot of action, which has caused an increase in fixed-rate mortgages. Since February 5th, Canadian bond yields have surged by almost 0.60%, bringing us to record 12-month highs. In the last 2 weeks alone, we’ve seen rate increases of 0.10% to 0.30% on certain fixed mortgage terms.
So what does this mean for you?
Firstly, make sure you have perspective. There isn’t an emergency here, no need to act rashly. While we’ve seen an increase in fixed-rate mortgages by up to 0.30%, we’re still in a very low rate environment. Two years ago, fixed rates were over 3%, while you can still find terms under 2% today. That’s a huge drop.
Just because fixed-rate mortgages have gone up doesn’t mean you’ll qualify for any less of a mortgage. As the government uses a qualifying rate to stress test your mortgage, the actual contract rate isn’t used to qualify your mortgage.
So, if you’re looking to buy a property in the next little while, interest rates are still very low. Let’s talk! At the same time, if your existing mortgage is up for renewal soon or you’d like to refinance to access some equity, interest rates are still very low, historically speaking, we should evaluate all your options. Again, let’s talk!
Regardless of your situation, if you would like a little more clarity on how increasing rates impact you, or if you’d like to discuss mortgage financing, please reach out and contact me.
REAL ESTATE DEMAND: 400,000 New Immigrants Per Year to Canada
If 400,000 successful people come to Canada every year, what does this mean for Canada's real estate?
Let's look at things over a 5 year period.
New People: 400,000 x 5 = 2,000,000
In order to balance the supply, we need to create homes for 2,000,000 people.
I'm going to use a 30 story building for context. How many people can live in a 30 story building?
Let's assume:
8 units/floor
2.5 people/unit
# of People
= 30 floors x 8 units/floor x 2.5 people/unit
= 600 people
A large 30 story building houses 600 people.
2,000,000/600 = 3333 Buildings
In order to house 2,000,000 people over the next 5 years without touching the supply, Canada has to create 3333 30 Story buildings.
Where are most of these people going? 60% of the 2,000,000 will go to Toronto and Vancouver.
Based on 2019 stats, BC saw an increase of 70,000 people. Over 5 years, that's a 350,000 person increase.
350,000/600 = 583 30 Story Buildings have to be built for BC alone.
BC is known for being slow with development and has limitations of what you can actually build.
Slow development + more demand = Prices higher
This is a good equation if you are an investor or just own your principal residence.
The above is why I've made real estate my business and why I invest in BC.
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