HippoContact.com Newsletter Edition #1 - January 2015

Robert Klein - Co Founder HippoContact + Mortgage Broker

robert@hippocontact.com
7788966732
http://www.hippocontact.com/
Robert - Facebook Robert - Twitter

My First HippoContact Newsletter about HippoContact!

 

We are getting fairly close in producing a product in where anyone can login, create their database, organize it, build their newsletter and sent it out and get clients.

The keyword is anyone, which includes a person who has zero tech skills + has no idea on how to write content.

This has taken 2.5 years to figure out and we are 99% complete.

We are excited!



Newsletter of The Month: Dylan Althouse - Mortgage Broker - Ontario

 

Link: https://hippocontact.com/newsletter/655/

Overall this newsletter was very creative and personal. Honestly, it was super awesome:

1. Instead of a usual foreclosure picture, he used a picture of his son in a construction hat working as a construction worker in the back yard!

2. 3 Pictures of his family: construction worker, family selfie + New York pic.

3. He put in a coupon for the brick. This should create conversations about how to use it.

4. His point of view on Fibonacci sequences. (What's this doing in mortgage broker newsletter!)

Everything above was personal and interesting. It allowing his audience to get to him know him.

It's so good, I will be copying some of these ideas.

Great work Dylan!



What Problem Does HippoContact Solve?

 

Walk into a Real Estate office and ask the following 2 questions:

1. How many people here have a list of everyone that they know?

2. How many people are communicating with everyone on that list?

General answer:

1. Sort of or none.

2. None

Why?

Two problems that are extremely difficult to solve:

1. Dealing with the tech side designing/constructing a newsletter + building out there contact list.

2. Putting the correct content inside of a newsletter that generates action.

Hippocontact solved this.



My Newsletter #32 Analysis

 

Link: https://hippocontact.com/newsletter/641/

1. One of my golden rules is to put a picture of myself and my wife in the top right hand corner of my newsletter. (Lots of reasoning which I will go through in the next newsletter).

For January 2015, I didn't have any pics of just me and my wife.

But, I did have a picture of me, myself and a random guy we meet at a new years party.

So I thought I would add that.

Pretty funny response. Anyone I talk to, I asked "Did you see my last newsletter with the random pick guy". They say yes and laugh.

2. I added a pic of a Cadillac that I used own when I was 18. Had a few conversations about that too. A few people responded "Did you really own that?".

3. Usual foreclosure lists. A couple hundred clicks from that.

4. A few emails back on the fraud cause.

So far so good.



What is Your Database Worth?

 

Turns out a lot.

A contact list worth of 5 years or 10 years of people that you know is worth a fortune.

Significantly more valuable then you trying to find your next deal or client.

Let me prove it:

My personal contact list for my mortgage business has around 350 people that open up my newsletter regularly.

The average person in this list will deal with their mortgage once every 3.5 years or 42 months.

This means, every month: 350 people / 42 months = 8 People a month are dealing with their mortgage.

8 is a huge number.

At $3000 per client, that's $24,000 worth of mortgage business closing this month regardless if I do it or not.

At newsletter #32, I suspect I'm getting around 40% of this business by default. Month in and month out.

That's around $10k/month.

This does not include referrals from staying in touch with 350 people. This should add another $5k/month.

On average each newsletter I sent out is now producing 15k worth of revenue by default.



How Much Money Can You Make from a Newsletter?

 

Here is a calculator that I put together. I only figured out this math after 2.5 years of sending out a newsletter.

http://goo.gl/Jq7p0S
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My address is:
Robert Klein

20994 77A Ave
Langley, V2Y 0L8
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