Hippo Contact Mascot Posing  Hippo Contact Logo    Replicate Rob's Newsletter
I’m helping the next 70 mortgage brokers replicate what I have done.

If you did not read why, click here for the explanation.
In order to discover if it’s a fit, it’s best to set up a 1 on 1 phone call. Fill out your info below and I will contact you to set up a time.

Or you can call me direct 778.896.6732

In the meantime, join our facebook group


Robert Klein


Who am I?

My name is Robert Klein. I’m a mortgage broker from Vancouver. I’ve been in the mortgage industry since 2009 and in the financial services industry since 2000.

What percentage of my mortgage business comes from my newsletters?

Newsletter 1 to 6: June 2012 – December 2012 – 20%
Newsletter 7 to 18: January 2013 – December 2013 – 50%
Newsletter 19 to 30: January 2014 – December 2014 – 100%

How much mortgage business will I do for 2014?

I will finish off the year around $18,000,000 to $20,000,000 in mortgages. I also closed a bunch of life insurance business on top.

Is this more than what I used to do?

Yes. My best year in mortgages before my newsletter was 2012. Production was around $13,000,000.

What’s the difference between 2012 (Pre Newsletters) and 2014 (After Newsletters)?

2012 – I worked my butt off getting new clients: Meetup.com, Networking, Attempted Partnering with Realtors, Attempted Partnering with Financial Advisers, Talking to people of influence etc.

2014 – I sent 12 newsletters to people that I knew from 2011/2012/2013/2014.

Did I do anything else in 2014?

No. I only did my 12 newsletters. No networking. No talking to Realtors. No talking to Financial Advisers. No Talking to People of Influence.

I only talked to people who read my newsletter or referrals from people who read my newsletter.

The rest of time I was working on hippocontact.com.

How often do I send out my newsletter?

Once a month. Usually around the 1st.

How big is my database?

I started with around 200ish people that I knew in June 2012 and I passively grew by 10 people a month over the last 2.5 years.

Today, I have a database of 450 +.

Where did the new contacts come from?

My current database referring me to others.

How many people open my newsletter?

In any given month I will have 200 opens. Over multiple newsletters I have around 300 to 350 people opening up my newsletter.

These newsletters generate 100% of my business today. Here are my last 10 newsletters:

What’s the difference between 2000 to 2012 vs 2012 to 2014

2000 to 2012 – I did not stay in touch with anyone.
2012 to 2014 – I stayed in touch with everyone.

What did this mean for my business?

2000 to 2012
I started each year with a 0 list. I had to go out and get new business year over year. I basically threw out all the relationships I built each year, year over year, 12 years in a row.

I started the year with a list of 200 people that saw my newsletter for the last 6 months.

I started the year with a list of 300 people that saw my newsletter for the last 18 months

2015 (Future)
I will start the year with a list of 400 people that saw my newsletter over the last 30 months.

What would of my business look like if I started this when I was 20 years old in 2000?

I’d start 2015 with a list of 2000 people who saw my newsletter over the last 15 years.

This would be insane. Imagine the mortgage production from 2000 relationships that have been growing and nurtured over 15 years.

What’s the overall take away or lesson?

Staying in touch with everyone is the foundation for growing and compounding a business. If you do not do this, you are not compounding the years of work you did previously.

How many people open my newsletter?


What is the average time frame a person has to deal with their mortgage?

Common sense would say every 5 years, when the mortgage renews.

In reality it’s more like 3 to 4 years, with moves, refinances, debt consolidation, equity take outs etc.

Let's say the average person will deal with their mortgage every 3.5 years.

3.5 years x 12 = 42 months

How many people in my database are currently dealing with their mortgage right now?

# of people in newsletter / Avg Mortgage Time Frame
350 People / 42 months
8.33 People this month in my database are dealing with their mortgage.
Let’s round down and say 8.

8 people in my database of 350 people are dealing with their mortgage right now.

How many of those 8 will I get?

It’s going to depend on how long they have been viewing my newsletters. The more they view and engage the higher the percentage of people I will get.

Based on my personal numbers, I’m currently in the 40% range. This means I’m converting 3 clients passively / month.

Do I get any other clients from my database?

Yes! The rest of my business comes from referrals from people who read my newsletter.

Notification are sent when someone clicks on a pdf or a video.

From my October 2014 Newsletter:
Opens - 218
Clicks - 239

When someone clicks, I get an email notification.
Here are my October 2014 Notifications:

Notifications look like this. At the bottom I can click and get full access to the contacts history.

Left hand side shows activity. Right hand side shows when the newsletters were sent.

Whenever I communicate with anyone, I always check my activity history. It’s nice when you see 3 pages of data from a contact you have not talked to in 2 years.

This is a live stream of all current actions taking place.

Lists generated: Unsubscribe, Invalid Emails, Bounces, Blocked and Spam

What’s a hippo trap?

Most newsletters are dependent on the person receiving it to reply back to you. A hippo trap is a way to engage them directly based on what they clicked on inside of the newsletter.

Best way to explain is with an example.

Let’s say I wanted to find out who in my database was interested in Langley New Construction Townhomes.

Two ways I could do this:

1. Create a single PDF with all the new Langley New Construction Townhomes.

2. Create 6 PDF’s with each new Langley New Construction Townhome.

In case 1, if someone clicks on the PDF, I do not really know if that person is just looking or is very interested. This is due to having 1 thing to click.

In case 2, if the person clicks on 1 of the PDF’s, then I know he was just looking. If he clicks on all 6, it’s a good bet he might be interested in Langley New Construction Townhomes or townhomes in general! This gives me a reason to follow up.

How do I follow up with this type of information?

I do not say:
(Haha, maybe a bit extreme)

Hey Mike,
I noticed at 3:35 pm Yesterday you clicked on all the Langley New Constriction Townhomes. We should set up a time to discuss your purchase of these properties?
I do say:
Hey Mike,
I can set up a search on the mls for new construction townhomes for Langley. Takes me 3 minutes to do.
Message back if you want it.
Talk soon

What’s my #1 Goal?

A passive, non abrasive, nonchalant conversation.

Do I do this with all my content?

If I can expand the number of pieces of content in any subject I will, the more clicks/engagements the better.

Where did the idea of hippo traps come from?

Foreclosures Lists!


I had a realtor friend of mine put together a huge list of foreclosure lists. It had 200 properties total and was very unreadable.

I then asked, why don’t we segment these lists into separate areas. He then segmented them further into detached and attached homes.

We then had 25 PDFS of foreclosures separated by area and detached/attached

Then What Happened?

When I sent my first newsletter with these 25 PDF’s. my clicks went from 20 to over 200.

What did you do with that info?

I followed up with over 60 people with this email:

Hi xxxxx,
If you like, I can set up an automatic foreclosure listing from the MLS for Vancouver, Langley and Surrey etc...
You will get notified of the property 2 days before it hits the general market. Takes me 5 minutes to set up. Message back if you want it.

Talk soon,
Robert Klein
What were my results?

60 Emails Sent
41 Email back saying Yes
12 Emails from people I did not really know
6 to 7 direct mortgage conversations

What surprised me?

41/60 people replied back to me. That’s insane.

Are hippotraps hard to follow up on?

Currently, yes. It took me 4 hours of work to send out those 60 emails.

Is there a solution coming for that?

I’m glad you asked. Yes there is. Read the next box for that!

What is the problem with following up with 200 clicks from a newsletter?


How are we going to solve it.

By creating a solution that will allow us to respond to all 60 people with a templated/personalized message.

This will be done on a single webpage and not clicking through 60 different people.

What’s the importance of this?

You will be able to engage your audience based on their actions. Instead of waiting for them to contact you, you can contact them.

Who is it for?

For Sales professionals who meet people 1 on 1.

What does it solve?

A way to pick up everyone’s emails and stay in contact.

What’s the strategy?

1. You are at a networking event or you are meeting someone at a starbucks etc.
2. At the end of a conversation, you say the following "Do you mind if we stay in touch through my newsletter?"
3. They say “sure”.
4. You pull out the app and input their name and email.
5. You get them to press the join button. (Takes care of email compliance)
6. Your last newsletter is automatically sent to them.
7. They see it, click on it, and engage.
8. You get live data back of that engagement.

They are now used to your newsletter, so when you send your next one for month end, they know who you are.

Why is this awesome?

You can now go out and network and collect emails with full consent and grow your database and stay in touch with them forever.

What is it?

A service that will get our Hippo Techs to extract people you already communicate with from the following:

  1. Extract contacts in the "from", "to" and "cc" fields for Gmail, Yahoo and Webmail.
  2. Address Books @ Gmail, Yahoo, Hotmail, Outlook etc.
  3. Various CRMs
  4. MLX for Realtors
  5. Filogix for Mortgage Brokers
  6. Linkedin
  7. Google+
  8. Iphone, Android, Blackberry

What’s the size of the average extraction?

3000 Emails.

How much does it cost?

$250 + tax.

Do you need it?

If you do not have a database of any kind, then most likely. If you already have a good solid list, then no.

How is it done?

It’s not automated. A hippo tech will go on your computer via screen sharing software and spend an hour going through it all.

Where will the files saved?

On your hard drive.

How I get 95% of My Mortgage Business from My Newsletter

  • 15 Case Studies Backed by 2 Years of Data
  • Full Analysis of Each Situation
  • All from a Local Vancouver Mortgage Broker

Number of people you meet on average in a year.
(Not clients, people you meet 1 on 1 or in a social setting)


Number of years you have been in business.


You have met people during your business.

What percentage of these people would have a need for your product or service in the future?


You have already met people over the last years that have a need for your product or service.

How often will they have this need?

Every Years

On average, every month, people you have already met have a need for your product/service.

If you stayed in touch month over month, year over year with a HippoContact style/strategy newsletter, what percentage of people would talk to you about their need for your product/service?


On average you would then have direct inquires a month for your product/service from people you already have developed a relationship with through your newsletter.

What is your closing ratio if someone has shown interest in your product/service? Remember, these people are super warm / hot leads as they have been reading and engaging with your newsletter for months or years.


By staying in touch, you will have a base of sales a month.

How much do you make per transaction?


Your base monthly income would be
$ /month

Your base annual income would be
$ /year

To summarize, if you...

stayed in touch
with people

over years

your base income would be
$ /year

This income is all inbound and does not involve you going out and acquiring new clients.

This calculator is for illustrative purposes only and does not factor in variables such as referrals that would also be generated. It does not gurantee results either.

Join our Facebook Group

Click here to join.

What’s the next step?

Set up a phone call with myself and we can discuss further.
Email direct robert@hippocontact.com.
Or call at 778.896.6732.